The Challenge
I was asked to create a desktop educational experience with Captivate for any section of the IKEA 2016 Sustainability report. I chose to focus on the human rights section and was given IKEA co-workers as my target audience.
The Solution
To create an engaging experience, I selected the essential information to communicate to the IKEA co-workers and organized it into chunks. Each chunk was categorized by the possible methods for communication and was compared between sections to identify a possible pattern for design. I then focused on the layout of the sections and chunks. I took inspiration from the front cover of the report and wanted to incorporate images of the people impacted.
Key Learner Experience Features
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Usability testing to ensure intuitive layout
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Highly chunked information to reduce cognitive load
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Open layout to encourage exploration
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Infographics for each section to reduce fatigue
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Consistent layout to reduce cognitive load
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One-attempt quizzes with feedback to reinforce knowledge
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Link to the report to continue learning
Key Design Features
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Standardized IKEA branding
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Consistent look and feel to the report
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Optional background sound to complete the experience
Software Used
Captivate | Photoshop | Illustrator